About the Brand

Rubik Solutions is a company dedicated to the manufacture of packaging in large runs for various types of industries with important clients in its portfolio. They have been known for years for their high quality offset printing and folding carton, paper and corrugated board materials.

Issue

The company enjoys great prestige in its sector, but they wanted to go a step further by renewing their graphic identity, which had not been altered for a long time. At the same time, he wanted to provide his sales team with a corporate stationery kit that could be useful when displaying his product range in a more visual and understandable way for his potential prospects.

Solution

At the beginning of the project, sketch tests were carried out to play with experimenting with the shape of the isotype that would make reference to the company name and at the same time could be used as a texture that could be used in the printed material, a color palette was selected to reflect a corporate, professional and trustworthy concept. The result can be seen in the pieces generated. Other elements such as a product catalog, a sales letter, folder, business cards, letterhead and a brand manual were developed to show the correct use of the new logo in their communication.