About the Brand

Jean Itard Bilingual School, a private school, was founded in 2011. They have been characterized for being an educational institution committed to the integral development of boys and girls to form them as leaders of society.

Issue

The school was looking to refresh its brand image based on its previous logo in order to be able to replicate it in different institutional materials and employees’ clothing. As a second point, it was also planned to have a digital presence through a web page to serve as a means of information to learn more about their enrollment process or future activities of the children.

Solution

A process of gridding and stylization of the shape was carried out, creating a more structured and consistent isotype. On the other hand, a new chromatic palette and a new typographic family were selected to transmit a sense of confidence and professionalism to the parents. Finally, an institutional website was designed to promote it as a digital sales letter for the inhabitants of the area.