About the Brand

The Bliss Grill Company is a Panamanian restaurant with a varied menu and a focus on providing a pleasant experience for fans of sporting events and nightly shows for its customers. For many years it has captivated a good local audience that has been loyal to the brand due to its strategic position in Panama City.

Issue

The restaurant owner was interested in refreshing his graphic identity to allow him to reach new types of audiences and to standardize both internal and advertising communication. As part of its objectives was also a bet on the future of creating a franchise model of this and for this it was required to have an identity manual that would capture the correct use of everything related to the implementation of the new logo, palette, typography and examples of promotional applications.

Solution

Initially, a moodboard was created to reflect and reinforce the sports bar concept, but at the same time to capture more visual interest with the target audience. Once a creative path was validated, a new logo was designed to be versatile and highlight the house specialty. Once the logo was approved, it was implemented in different applications such as menus, promotional material, billboards and the restaurant’s façade.