About the Brand

El Quijote is an establishment that is not only a restaurant located in El Volcán in San Salvador, but also a recreational area with different activities to enjoy with family and friends, which aims to improve brand recognition and positioning of the brand in El Salvador.

Issue

Inspired by the famous book “Don Quixote de la Mancha”, this restaurant wishes to launch new recreational activities for the family and that its brand transmits values that can be seen reflected in this work, such as: Courage, Risk, Extroversion, Optimism. And also among their objectives they stated that they wanted their visual identity to reflect these characteristics and to bring modernity with the classic touch of the concept.

Solution

To achieve this, a new brand identity was created to meet the objective of being close, positive and cheerful to its target audience. With a logo that stands out and stands out from your current competition, that is consistent in color, iconography and photography, and that is easy to associate with. In addition to that, a visual style was created to carry this same concept in their social networks, corporate material and textures that can be applied to different surfaces. These textures are inspired by identifying elements of the classic work of Miguel de Cervantes, the location and the recreational activities offered to its customers.