ROI measures the return on investment of your campaign. It tells you how much you earned in relation to what you invested considering all the costs.
🎉 Excellent! You are earning $2.67 for every $1 invested. Your campaign is highly profitable.
ROAS (Return on Ad Spend)
$4.00
ROAS measures how much revenue you generate per dollar spent on advertising. a6> each dollar spent on advertising for your campaign. It is ideal for evaluating the efficiency of your advertisements.
🎯 Exceptional! You generate $4.00 in revenue for every $1 spent on advertising. Keep up this strategy.
POAS (Profit on Ad Spend)
$3.50
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The POAS is the most accurate metric because it takes into account the actual net gain of your campaign after all operating costs have been deducted.
💰 Excellent! You get $3.50 in real profit for every $1 spent on advertising. Very profitable!
Net Profit
$2,500.00
The Net Profit is your profit from the campaign after subtracting all the costs. It is the amount of money that actually remains in your pocket.
💰 Excellent! You have a net profit of $2,500.00, which represents a very healthy margin.
💡 Recommendation Personalized
🏆 The POAS is your metric star with $3.50 of gain net per each dollar advertising. This is the metric most reliable for making decisions about investment, since it reflects your actual profitability after all costs have been taken into account.
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