SOCIAL MEDIA

Su Casa en USA

Real Estate firm specializing in helping Latino families in New York and New Jersey find their first home, providing comprehensive advice to overcome any barriers in the buying process.

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Lead capture in the USA

SCU needed to optimize its lead generation through social media. They did not have a documented strategy, a campaign plan or a clear form of ad measurement. Its investment in advertising was not regular and it lacked a graphic communication line.

VISIT PAGE

Challenge

There was no strong track record of previous campaigns, communication was fragmented and there was a lack of clarity about which advertising which advertising objectives would generate the best results.

Action

We started by visually standardizing the content in the guidelines to project a more professional image. Segmentation tests were conducted to identify the most effective audiences, optimizing costs and maximizing the number of leads generated.

Results

Currently, SCU has well-defined KPIs, which allows us to accurately forecast the volume of daily, weekly and monthly leads. In addition, the quality of leads has increased, ensuring more qualified leads for the purchase of a home.

Tool

Looker Studio

Platform

Goal

Customer

More Success

We transform the investment in advertising into leads.

The publications cover a range of topics, from demystifying beliefs about real estate to sharing success stories, first-time buyer tips and relevant educational content.