Benihana is a popular restaurant franchise with presence in El Salvador and Panama that specializes in the preparation of teppanyaki specializes in the preparation of teppanyaki by means of a gastronomic show to its diners.
Challenge
Benihana was looking for a way to maximize the booking process for its teppanyaki tables by using a to its teppanyaki tables through the use of guidelines, and banquets in El Salvador and Panama.
Action
With strategic use of off-feed guidelines and a correct use of Benihana’s brand manual of Benihana’ s brand manual, multiple lead campaigns were multiple campaigns for potential customers who could experience what it means to visit Benihana.
Results
Reservations were greatly increased through lead campaigns that allowed staff to follow up by phone with people interested in coming in at the lowest possible cost per purchase. to follow up by telephone with people interested in arriving at the lowest possible cost per acquisition.
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