The Asociación Salvadoreña de Donantes Altruistas de Sangre (ASDAS) is a non-profit organization dedicated to promoting blood donation campaigns to supply blood banks in El Salvador. dedicated to promoting donation campaigns to supply blood banks in El Salvador, encouraging the participation of young volunteers.
Challenge
ASDAS needed to renew its visual identity to achieve a closer and more modern image, aligned with its values, in order to strengthen its connection with donors and volunteers through campaigns and promotional material.
Action
A process of abstraction of its previous logo was carried out, preserving the concept of the altruistic hand that provides support through blood donation. Several options were explored to define a simple, memorable identity applicable to their digital and physical communication.
Results
The new identity strengthened the organization’ s recognition, The new identity strengthened the organization’s recognition, raising the quality of its promotional material in face-to-face campaigns and generating interest from other institutions, which facilitated fundraising for its work, This made it easier to raise funds for its work.
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