About the Brand

Popeyes Louisiana Kitchen is an international fast food restaurant franchise specializing in fried chicken with a traditional Cajun flavor in the preparation of its food. I had the opportunity to help the Panama franchise, which has 13 stores around the country and for many years has remained one of the favorite options in its category.

Issue

Many years ago, Popeyes Panama’s website had not been maintained, its design was completely distant from the new visual guidelines of the brand that had renewed its logo in early 2020. On the other hand, the previous version of the website did not have a design adapted for mobile devices and was only readable in desktop version. Part of the objectives for incorporating a redesign of this page was to serve as a link for customers to know the menu clearly before placing an order through delivery, but for this they did not even have a way to measure the traffic they received.

Solution

The final result obtained is shown in the images, we managed to achieve a look & feel that was aligned to the new standards of the official Popeyes brand manual. Both Google Analytics was incorporated for a thorough measurement of internal pages and Facebook Pixel was installed to track traffic campaigns that redirected Instagram users to see the most recent promotions placed in the top carousel. Finally, we worked in detail on the mobile version, vital to continue having a good SEO ranking in search engines.