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Google IO Are we facing the future of AI-generated visual content?

Google IO 2025

What if we could no longer distinguish between reality and what is generated by artificial intelligence?
That was the disturbing premise with which many left the last Google I/O 2025 event, an edition marked by surprising advances in video, sound and intelligent assistants. In this article I summarize the most shocking developments and what they could mean for the future of content creation, cinema and everyday life.

Didn’t have time to watch all of Google I/O 2025? No worries.
With this short summary of just 4 minutes, you can catch up with the most relevant announcements and the most surprising news of the event. In addition, if you want to go deeper into each artificial intelligence tool presented, just below we leave you a series of individual videos with the content separated by topic. This way you can explore what interests you most at your own pace and without missing any detail.

VEO 3: Google’ s hyper-realistic video generator

One of the stars of the event was VEO 3, the new AI video generator capable of producing scenes so realistic that they defy our perception. Unlike other models, VEO 3 not only creates video, but also audio (such as voices and sound effects ), all in a single native stream.

This opens the door to a future where advertising videos, short films or even movie productions can be generated with simple prompts. There is speculation that Hollywood studios are already exploring its potential to reduce production costs.

FLOW: The editor designed for AI-generated content

Complementing VEO 3, Google also introduced FLOW, a video editor specifically designed to modify and refine AI-generated material.

Among its most outstanding features are:
– Precise framing and scene adjustment
– Seamless stitching of generated shots
– Control over narrative continuity
– Tracking of characters created from visual references

This represents a step into a new era of digital cinema, where every element (image, sound, music) can be produced, edited and controlled without actors, cameras or physical locations.

LYRIA 2: Music created by artificial intelligence

On the music side, Google presented the second version of its Lyria project, a generative AI model that creates soundtracks from scratch.

From ambient pieces to complex melodies, Lyria 2 is capable of producing custom music according to the style and tone of the video. This breakthrough opens up new possibilities for independent creators and production companies looking for agility and cost reduction.

💰 For now, access to these tools is limited to the United States, with a monthly subscription of $249 USD.

Project Astra: The intelligent assistant of the future

Google also showed its vision of a truly contextual assistant, able to observe, understand and respond in real time to our physical environment.

With Project Astra, Gemini becomes a proactive agent that:
– Interprets what your phone’s camera picks up
– Helps you solve everyday tasks
– Anticipates your needs based on your context

Final thought: Are we ready for this new era?

Google I/O 2025 made one thing clear: artificial intelligence is no longer just text or images, it is now sound, video and action. Although many of these innovations are still in beta or in limited testing, their potential is undeniable.

Only time will tell how these tools are integrated into creative work, entertainment and daily life. But what is certain is that Google is setting the pace for this new era.

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Do you know how to implement AI tools to your business? Contact us and optimize your digital strategy today.

Jorge