In the world of digital marketing, it’s not enough to have good content. If you don’t publish at the right time, all that hard work is likely to go unnoticed. Have you ever wondered what is the best time to post on social media in 2025? Or how to improve social media engagement through posting time?
In this blog you will find key information about digital marketing and management of social networks, provided by Hootsuite. This analysis, conducted by Hootsuite and Critical Truth, was based on data from more than one million of accounts on social networks in 118 countries, compiling the best times to post and ensuring accuracy in all time zones.
Here we will show you the best times to post on Instagram, Facebook, LinkedIn, and TikTok to increase your organic reach and engagement on social media. In addition, we include an extra tip for TikTok with key recommendations for optimizing your strategy for marketing of content, improve your positioning on social networks and connect better with your audience.
Is there a best time to post?
Yes. According to analyses presented, the best time for posting on social media in 2025 is Wednesdays at 8:00 a.m. However, each platform has its own dynamics, audiences and algorithms. Below, you will find the best times for each social network, based on the aforementioned study of user behavior. study of user behavior and data analysis.
Tomado del blog: https://blog.hootsuite.com/best-time-to-post-on-social-media/
Best times by social network (updated for 2025)
Best Times for Instagram
- Mondays from 3:00 p.m. to 9:00 p.m.
- Tuesday from 5:00 a.m. to 8:00 a.m. and from 3:00 p.m. to 7:00 p.m.
- Thursdays from 5:00 p.m. to 7:00 p.m.
These times are aligned with peak traffic times on this network. Remember that a good Instagram content strategy includes reels, carousels, and emotional content during these times.
Best time for Facebook
- Tuesday at 9:00 a.m.
Best times for LinkedIn
- From 4:00 a.m. to 6:00 a.m. on Tuesdays and Wednesdays.
Best Time for TikTok
- Thursday from 7:00 a.m. to 11:00 a.m.
Although the best time on average is Thursday from 7:00 a.m. to 11:00 a.m. , TikTok requires a more strategic approach, since its strongest a15> strongest point is its algorithm for recommendations and content can go viral if it is published at the right time right place.
Extra tip: Strategy for TikTok in 2025
- Publish when your audience is most active.
- Analyze time zones if you have international followers.
- Publish at least 4 times a week.
- Observe your competitors: see what days they publish, at what times and what types of videos generate the most engagement.
In addition, TikTok values freshness. The most suggested videos tend to be only a couple of days old old, so your consistency and punctuality are key to positioning yourself.
Taken from blog: https://blog.hootsuite.com/best-time-to-post-on-tiktok/
What factors determine the best times to post?
Posting at the best time is not the only thing you should keep in mind ; there are also some essential considerations for optimizing your strategy for digital marketing:
1. Get to know your audience
Make a good analysis of your audience. Defend their age, location, interests and their online behavior. The more you know about them, the easier it will be to decide when to post.
2. Your industry
Each sector has its own pace. What works for a clothing store will not work in the same way for a travel agency. Adapt your strategy to the tone and dynamics of your market.
3. Observe your competition.
Monitor the publications of other brands in your sector. Not to copy, but to detect successful patterns in schedules and types of content.
4. Algorithms and how they influence early interaction
Platforms such as Facebook, Instagram, and TikTok favor content that quickly receives engagement. That’s why posting at the right time can maximize your organic reach.
5. Measure, experiment, and adjust
There is no single magic schedule, but by trying out different times, you can measure your results and adjust your schedule based on your metrics. Tools such as Meta Business Suite, TikTok Analytics, and Google Analytics are your allies.
So, we can conclude that…
The key to success on social media lies not only in the content you share, but also when you share it. Use this information as a basis to help you create a more robust, effective posting strategy tailored to your audience’s behavior.
Does your brand need an optimized content strategy?
At our digital marketing agency, we help you to:
- Identify the best time to post based on your actual audience.
- Design content aligned with each social network
- Improve your engagement and organic reach
- Use analytics tools to grow with data
Schedule a consultation with our team and start posting more strategically and effectively.