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How to calculate ROI – is it the best KPI for your marketing campaigns?

Que es el ROI

Calculate the ROI and other metrics for your business 🧮

In the following video, we explain why the rule of the Pareto of the 80/20 this method you can apply to your business, products, services and in your marketing campaigns of marketing let me tell you a little more in the following video

What is the formula for ROI, ROAS, and POAS?

The calculation of each of these KPIs is important in order to analyze the performance of your business. analyze the performance of your business from different approaches. This allows you to better understand the investment you make, whether at the level of advertising campaigns or in the general operation of the company. These three metrics are not mutually exclusive; they complement each other to provide a complete view of the performance of your business. ROI provides the overall, ROAS advertising performance, and POAS provides actual advertising profitability. Analyzing the three together allows you to make strategic strategic and financial much more informed.

ROI formula:

ROI = ((Revenue − Costs) / Costs) × 100

ROAS formula:

ROAS = Revenue generated by advertising / Cost of advertising

POAS formula:

POAS=(Revenue – Costs) / Cost of advertising

FREE ROI Calculator 🔗

Do you have doubts about how to analyze metrics in your business with campaigns? Contact us and optimize your digital strategy today.

Pedro Dávila

Me especializo en estrategias digitales que convierten, diseñando campañas efectivas que conectan marcas con su audiencia y potencian su crecimiento.