Discover the most effective and widely used AI tools
The artificial intelligence (AI) market is constantly growing, and new marketing and design tools are emerging every day. However, with so many options available, it can be difficult to choose the best one. That’s why, we’ve compiled the best free and most popular AI tools in 2025.
Are all free AIs really effective?
Although we are currently in the midst of a boom in AI tools AI tools, not all of them always offer the same quality it is always important to test and measure the results that each platform offers and not to get carried away by the opinion of certain each platform offers and not get carried away by the opinion of certain gurus who assure you that this new tool will that this new tool will do everything for you is everything for you is far from the truth, many with tendentious titles, if you make use of it and it is not as wonderful as it was as you thought it would be or they are by means of payments that you can also access through other platforms other platforms that already have their free version.
Choose the right AI for your needs
In the following table, you will find the main AI tools for marketing and design that are dominating the market. You have probably already heard about some of them. Each tool has its own limitations, so it is not necessary to use all of them, but those that best suit your needs.
Remember that effective use of AI depends not only on creating good prompts, but also on having a solid technical basis for interpreting and evaluating the quality of the responses. In this way, you will be able to obtain better results in your projects.
| App | Summary | Free | Integration with other apps | Open Source | Create images | Create audios | Base price |
|---|---|---|---|---|---|---|---|
| ChatGPT | Text generation and conversational chat | ✅ Yes (limited) | ✅ Yes (API and plugins) | ❌ | ✅ | ❌ | $20/Month (GPT-4) |
| Google AI Studio | Platform of AIdevelopment for customized models | ✅ Yes | ✅ Yes (Google Cloud) | ❌ | ❌ | ❌ | Based on API consumption |
| DeepSeek | Search and research advanced research with AI | ✅ Yes | ✅ Yes (API) | ✅ | ❌ | ❌ | Based on API consumption |
| Grok | AI chatbot developed by X (Twitter) with access to real-time data | ✅ Yes | ✅ Yes (integrated in X) | ❌ | ✅ | ❌ | For subscribers Premium |
| Copilot | AI-based code wizard | ✅ Yes | ✅ Sí (Microsoft Suite , API WhatsApp) | ❌ | ✅ | ❌ | $20/Month |
| Bing AI | AI-enhanced search engine and textgeneration | ✅ Yes (limited) | ✅ Yes (API) | ❌ | ✅ | ❌ | Based on API consumption |
| Eleven Labs | Speech generation and audio synthesis with AI | ✅ Yes (limited) | ✅ Yes (API) | ❌ | ❌ | ✅ | From $5/month |
| Kits.ai | Creation of music and synthetic voices with AI | ✅ Yes (limited) | ✅ Yes | ❌ | ❌ | ✅ | From $10/month |
The impact of AI on marketing and design: beyond the tool
The advance of artificial intelligence has opened up a world of possibilities for marketing and design professionals, automating tasks, optimizing strategies and elevating creativity to new levels. However, the real power of AI lies not only in access to advanced tools, but in the way we use them.
Adopting AI in these fields does not mean replacing human creativity, but enhancing it. Tools can generate content, analyze data and provide insights, but the key remains strategic vision and human judgment. Those who manage to combine creative thinking with AI efficiency will be the ones who really make a difference in the future of marketing and design. the ones who will really make a difference in the future of marketing and design.
Technology is advancing, but talent and adaptability will continue to be the decisive factors. AI is an ally, not a substitute. Those who learn to integrate it intelligently into their workflow will have a competitive advantage in the digital age. workflow will have a competitive advantage in the digital age.
Would you like to take advantage of AI tools for your business? Contact us and optimize your digital strategy today.